Wide to Narrow Initiatives builds and operates focused software products. We start with a broad problem and keep narrowing until what's left is one sharp, genuinely useful tool — then we run it for the long haul.
We're a small studio that ships real products and stands behind them — not a consultancy that hands off and walks away.
We design and ship software end to end — from the first rough sketch to a product that's live, paid for, and in people's hands.
We run what we build. Support, reliability, billing, and steady improvement — the unglamorous work that makes a product trustworthy.
Every product does one thing exceptionally well. We cut until the idea is sharp, then sharpen it again with every release.
Quality over quantity. We'd rather run a few products people love than a shelf of things they tolerate.
Route planning for the field. Drop in your stops and Terravai builds the fastest route, schedules your whole day, tracks tax-ready mileage, and hands off to live navigation — for people who run their day from the driver's seat.
Visit Terravai →New products are in the works. We build deliberately — so they'll show up here when they're ready, not before.
Questions, partnerships, or just curious what we're up to? Send a note and a real person will reply — usually within one business day.
Prefer email? joseph@widetonarrowinitiatives.com